​San Diego Trading Company started in 1995 to capture the California dream. We celebrate the beaches, mountains, desert, and that unmistakable Southern California lifestyle that locals live and visitors fall in love with.As a locally owned and operated business for over thirty years, we source original, high-quality designs from artists across the region. Our stores carry signature hats, tees, sweatshirts, coffee mugs, shot glasses, swimwear, trendy women’s and girls’ apparel, plus fun novelties for kids — all authentically San Diego.Most of all, we deliver a fun-mazing experience. Walk through our doors and you’re family.